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the practice has offices in Overlanrd Park andBlue Springs, and it’sz looking to expand more in south Kansazs City and the Northland. Weiner wants the practics — which focuses on specialty services such as infertilittyand high-risk pregnancies — to be ready to continue adding new patients when they start seekintg elective procedures as the recession ends. “I’mj more interested in positioning our practicd for when the economydoes recover,” Weiner “And I think the more locations I the more convenient I am for the patient as they are readgy to return to the systemk for lifestyle issues, we’ll be there.
“And if it’sd not a lifestyle issue, they’lkl be looking for us anyway.” Anothet way to cement relationships with patiente during the recession is to work with them onthe bill. In the AAFP 89 percent of the respondents agreed that more patientz had expressed concern about paying for care during the To help, Epperly’s practice has instituted a slidin g scale for charges, even writing off the total bill for some Other steps practices can take to help patient with costs, he said, include allowinvg installment payments and prescribing lower-cost medications when A practice is also a of course, and the need to maintain customersa can go only so far.
For instance, Weiner said that although KU Women’sd Health Specialists treats significanr numbers ofindigent patients, the practicw also takes a tough approach on collectingb payments. For one, he said, the practics is diligent about having patients sign paperworkk acknowledging their responsibility to pay if their insurancecompanyy won’t cover the He said the practice also has startedd charging no-shows if they repeatedly skip appointments. “We have takebn a number of actions to try andimprov efficiency,” Weiner said.
“Sometimes it makesz us a littleless friendly, but we have to do At least in Wyandotte County, doctors willingy to provide free care have an ally in Lee of Southwest Boulevare Family Health Care Services. She’s workinhg on establishing a system where the med students who volunteedr at her clinic can provide the lab servicees she has been offeringto physicians. But the problekm of uninsured patientsis pervasive, Lee as illustrated by a man who came to the clinixc recently. He used to have a job that paid $50,00p0 a year with health insurance “And now,” she said, “he doesn’t have insurance.
“He actually is havinyg a problem, and in the past, you know, he didn’tg worry about it. He’d go ahead, see a they’d set him up with a specialist, and everything woulr be takencare of. “And he’s actually quite frustratex because, he said: ‘Youu know, I’d love to be at work, I’d love to, but I can’t find a job. I can’tg get insurance. Now what?’” EDITOR’SS NOTE: The Kansas City Business Journal is redirecting the Growth Strategiee section to help companies and entrepreneurs navigat thetempestuous economy.
Survival Strategiea will explore how businesses approachthe downturn, from simply holding steady to capitalizing on weakened competition to positioning themselves for betteer days ahead.
Saturday, October 16, 2010
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