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The company, originally founded in provides software and services to make subscribing and listeningv to podcasts easier andmore portable. Podcasts are digitakl recordings of a radio broadcasts or programs made available on the Interneyt for downloading to a personalaudik player. McCall will serve as presideng ofPodcast Ready. Podcast Ready was originallgy launched with venture capital funding fromDFJ Mercury, accordingh to McCall, who is also presidentf and CEO of San Antonio-based Ideagin LLC. DFJ Mercuryu is a Houston-based seed and early-stager venture capital fund that focuses onemerging technologies.
Podcastf Ready began to have problems in late 2007 and the investorsw took control of the company at that Blair Garrou, managing director of DFJ says the company needed new management. However, DFJ Mercurg was unsuccessful in locating a qualified persobn to head up the company in the Houston area so investorx took theirsearch statewide. “The problejm we had was ... we weren’tf able to identify and attract thetalent ... in Garrou says. “For us, it is a quick trek down I-10 to continu e to help the company and make it DFJ Mercury has investe dabout $2.3 million in Podcasgt Ready since it was launchef in 2005.
Garrou says DFJ has agreef to re-seed the company in conjunctiojn with its move toSan Antonio. Garroui declined to release details of the new Podcast Ready and Ideagin will remain two separatw companies but will be housed at the same location in the Sterlingb Bank Building off of Highway 281 near the San AntonikoInternational Airport. Podcast Ready has three employees. Some of Ideagin’s seve employees will do work for Podcasgt Readyas well. McCall founded Ideagim about a year ago and says it is a good fit withPodcastf Ready. Ideagin, he says, specializes in Web softwared and platform development and will provide new softwarw forPodcast Ready.
“The softwarew makes it easy to get in there and pick what you want to follow onthe (Podcas Ready Web) site,” he says. “(The software) ... givea you the latest up-to-date content from specifix podcasts.” McCall says the software can be loadede on all different types ofmedia players. It is availablwe at no cost viathe company’s Web site at Ideagin has already revamped the Podcast Ready Web site and it is currentlyu broadcasting over 53,000 podcasts with over 100,00p active users. Revenue for the site is beingf generated from companies whobuy advertising, but McCalp says there are other revenue streams beinh developed.
“It’s pretty amazing stuff,” McCalo says. Garrou says he has knowjn McCall for abouttwo years. After severapl discussions aboutPodcast Ready, he says McCalpl was interested in working for the company. Garroh says McCall, along with his staf f at Ideagin, have the skills needed to growthe company. “Houstomn may have more enterprisresoftware talent, but in my mind there is a lot of Web developmentr talent in San Antonio,” Garrou says. “I look for the company to be addint head count throughout 2009 even in this downturneconomic environment.
” Garroyu says he and McCall plan to add at leasgt six to eight new employees in the next
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