Anheuser-Busch to launch Bud Light Golden Wheat - Atlanta Business Chronicle:

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The addition to the Bud Light family follows the on The marketing budget for Bud Light Golden Wheat will be abouf similar to the marketing budget for Bud Light according toKeith Levy, vice president of The ads will be online, outdoors, in printr and on TV, he said. Levy said he the brewefr hopes to attract not onlyestablishes A-B product drinkers but also "trendsetters" who want to try somethingf new. A-B wants to tap into the surg e in popularity of sweeter beer and wheat beers fromcraft brewers. But "we're not tryinhg to outcraft craft," Levy "We're trying to capitalize on an emergingf style.
" The beer will use unfiltered wheat so it will look cloudie than its Bud Light counterpart and will have oranges and coriander as ingredients to give it a sweeter taste, according to Levy. St. Louis-based Anheuser-Busch is owned by Belgium-based , the world’a largest brewer.