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Two investors provided only private equity: and . ZM Capita is the private equity investment fundof ZelnickMedia. will provide mezzanine debt financing and an equity investment througbh its VSS Structured CapitalII fund. All threew of Cannella Response’s new investord are based in New York Terms of the transaction were not Cannella Response will continuer to be managed by its current management led by founder and executive director Frank Cannella and CEO Robert Cannella Response Television executives are not disclosingf who now holds a majority stake in the The investments by ZM Capita l and Palladium Equity Partners will enable Cannella Response to accelerat its growth by investing in both new acquisitionsz and developing new services andmedia offerings, the company said.
“ZMn Capital and Palladium Equity Partners each bring tremendousz expertise and capital resources to the compan y as we expand our client relationships and bring new and excitint media opportunities to the direct response television FrankCannella said. Cannella Response Television is base in Burlington with regional offices in Los Angeles and New Cannella Response Television was advised on the transactioh by a team from investmenft banking firmPetsky Prunier, New York
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