Ideas lacking market research face obstacles - Business First of Buffalo:

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The first step involves market He says inventors need to look at feasibilitt and whether a market exists for a They have to consider whatproblem they’rer solving. If they determine the product does solvr a problem or makessomethiny easier, Ulbrich says the next questions are: How are otheer people currently solving the same problem? And why is my idea better? Without doinf market research, Ulbrich says almost no one is Without first considering thingsz such as the number of potential the target market, the obstacles and the potentiapl profit, some may end up spending a lot of moneg getting something patented that may nevee bear the fruit of profit.
Susan director of the (SBDC) at , stressec that patience and plentyt of research should come before bringingg a productto market.